Resubscribes

Eventually people forget why they unsubscribed from your communications. In some cases we've inherited legacy opt-out data from a predecessor system. The time will come when either they want back in or you want them back in and launch a resubscription campaign.

Given their (emotional) distance from you, you'll never get them to create an account and update preferences that way. We have a simpler too.

Features

• On/off capture of resubscribe requests

• Double confirmed via email before any data updates take place

• Simple, clear reporting

• (new) Automatic opt-in to all subscription categories upon confirmation

Configuration

Copy updates are managed by AlumnIQ:

• profile:resubscribe_opening_statement - appears on the resubscribe page (https://YOUR_DOMAIN/resubscribe)

• profile:resubscribe_thank_you - appears after email address is submitted

The process

• constituent visits the resubscribe page

• enters email address and submits

• constituent receives a magic link via email that they must click to confirm they want to be opted back in

• AlumnIQ resubscribes them to all subscription categories and removes any global opt-out flag applied to that email address

It's really important to note that we do not have an xid for these folks, so all manipulation of preferences is based on the email address.

Reporting

Mail > Reports > Resubscription Requests

From there you can:

• export the whole shebang to Excel

• see who's pending and complete (and when)

API

All changes to subscription preferences are included in the standard API resources already available.