Email and Lists

Our email marketing module is designed from the ground up for easy population segmentation and insight into your realtime audience reachability and engagement.

Use lists to create segments of your constituency for targeting marketing messaging. Lists can be based on personal details like location, degrees, and sport participation; but also more recent interactions with the university: Giving history, event registration/decline/attendance, and more.

Unsubscribes are handled automatically and we expose these to you through our API so that you can take appropriate action in your system of record. Bounces are completely different from unsubscribes and are handled separately. Resubscribes are for those who have gone no-contact but want to get back in.

Unsubscribes and Bounces are serious business. If you repeatedly send emails to people who have unsubscribed or bounced, you can end up black-listed by entire domains (e.g. @comcast.net). AlumnIQ has a built-in "bounce damper" that prevents you from sending marketing emails to any email address that has bounced in the last 3 weeks; and we thoroughly and conservatively capture and apply unsubscribes. Ultimately it is up to you to maintain your sender reputation, but we try to give you all of the tools that you need to do so, and where possible prevent you from accidentally shooting yourself in the foot.