Sending targeted emails
Last updated
Last updated
Just as with other areas of interest, the provides tooling to insert tokens for Path and Pitch links, ask amounts, and designation names, into your outbound marketing emails.
Select the Path or Pitch that you want to include in the email, then select which token you want to inject (URL, Ask Amount, Designation Name), and click the "Add Token" button. The token will be injected into the message content at your cursor.
Feel like you're making too many single-use paths? Spotlight can help!
With a simple URL parameter you can limit the displayed fund(s) on a path and hide the rest behind an expando link.
A link that will spotlight one fund:
A link that will spotlight two funds:
And yes, you can use appeal codes too!
(just don't forget a URL can have at most one ? to start the name=value pairs, using & between subsequent pairs)
When using a token for the path in the mail editor, the link format will instead look more like this:
{iq:giving:path:12345}?iqFundCode=76UD3030
(where 12345 is the pathid that is automatically injected for you, and if you set an appeal code on the message we'll automagically append that to the link for you, so no need to set it here too)
The caveats:
the fund codes are your institution's fund codes (information you already have)
the funds must already be attached to the path and active
A typical use case is a path for athletics giving to which you'd attach all women's and men's sports, and brand the site (and adjust the wording) appropriately. This leads to a long list of fund choices for the donor, which is less than ideal.
Since your solicitations (and inbound links to the path) are typically sport-specific, Spotlight links can make the donor experience significantly cleaner, faster, and more likely to convert.
If this looks suspiciously like how you override the fund on a configuration, that's because it is!
