Build a Link

We love to know where our traffic is coming from! We also love to shape registrant experience so they experience as little friction on their way to a fast, appropriate registration flow.

You can pop certain args on the end of both public and express registration links. We’ll stash those args and fold them in to operational reporting.

What parameters are available?

• xid preselected constituent
• pk preselected package
• pk cloaked package visibility
• ek preselected event
• appealcode appeal code
• utm_campaign, utm_source, and utm_medium - the big 3 Google UTM parameters

Use them in whatever combination you feel is best for your situation.

How do I use them?

Stack them on the end of the inbound URL!

https://{SOMETHING}.events.aluminq.com/go/{YOUR_EVENT_SLUG}?{PARAM}={VALUE}&{PARAM2}={VALUE2}

Note

Remember that URL parameters START with a ? to offset the first pair and then & for all subsequent pairings.

.com/go/here?pk=foo&ek=bar&utm_source=docs&utm_medium=paper&utm_campaign=hope

You’d be surprised how many people fumble that.

Want to never, ever get it wrong? Start with ?& and let ’er rip so you build muscle memory for using the & key sequence.

.com/go/here?&pk=foo&ek=bar&utm_source=docs&utm_medium=paper&utm_campaign=hope

Parameters

Those last 3 are almost certainly already injected by your email platform of choice.

Preselected packages are extremely popular!

Registration Examples

Full public registration URL with just source tracking params:

https://{SOMETHING}.events.alumniq.com/go/reunion26?appealcode=abc123&utm_source=em20260623&utm_campaign=gen-campaign&utm_medium=email

Full public registration URL with source tracking params AND preselected package:

https://{SOMETHING}.events.alumniq.com/go/reunion26?appealcode=abc123&utm_source=em20260623&utm_campaign=gen-campaign&utm_medium=email
&pk=d549fda2-9019-4be8-96c0-fe9fba17d479

Express Registration Example

Yes! It works for express registration links too (which is SUPER helpful for source tracking on campus throughout the weekend)!

Express registration URL with source tracking params (package and event preselects are ignored because they’re irrelevant in this context):

https://{SOMETHING}.events.alumniq.com/express/6833c6af-f75b-4f58-91fc-0e6563e286b1?appealcode=abc123&utm_source=em20260623&utm_campaign=gen-campaign&utm_medium=email

Reporting

forthcoming.