Build a Link

We love to know where our traffic is coming from! We also love to shape registrant experience so they experience as little friction on their way to a fast, appropriate registration flow.

You can pop certain args on the end of your registration links. We’ll stash those args and fold them in to operational reporting.

What parameters are available?

• appealcode appeal code
• utm_campaign, utm_source, and utm_medium - the big 3 Google UTM parameters

Use them in whatever combination you feel is best for your situation.

How do I use them?

Stack them on the end of the inbound URL!

https://{YOUR_HOST_URL}/go/{YOUR_EVENT_FRIENDLY_URL}?{PARAM}={VALUE}&{PARAM2}={VALUE2}

or if you don’t use the friendly urls:

https://{YOUR_HOST_URL}/index.cfm/events:register/home/?eventid={EVENTID}&{PARAM}={VALUE}&{PARAM2}={VALUE2}

Note

Remember that URL parameters START with a ? to offset the first pair and then & for all subsequent pairings.

/go/sampleevent?utm_source=docs&utm_medium=paper&utm_campaign=hope

/index.cfm/events:register/home?eventid=1234&utm_source=docs&utm_medium=paper&utm_campaign=hope

You’d be surprised how many people fumble that.

Want to never, ever get it wrong? Start with ?& and let ’er rip so you build muscle memory for using the & key sequence.

/go/sampleevent?&utm_source=docs&utm_medium=paper&utm_campaign=hope

Parameters

Those last 3 are almost certainly already injected by your email platform of choice.

Registration Examples

Full public registration URL with just source tracking params:

https://{YOUR_HOST_NAME}/go/phillyhappyhour?appealcode=abc123&utm_source=em20260623&utm_campaign=gen-campaign&utm_medium=email

https://{YOUR_HOST_NAME}/index.cfm/events:register/home?eventid=1776&appealcode=abc123&utm_source=em20260623&utm_campaign=gen-campaign&utm_medium=email

Reporting

Forthcoming. But we are storing these args immediately!